Exposes students to contemporary perspectives on rhetorical theory and its use in society. COMM3532. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Dan Mabery | Vice President for University Relations. Course content may vary from term to term. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. (4 Hours). Emphasizes analysis of customer needs and company and competitor capabilities. TTY 617.373.3768 Office of the Dean. (4 Hours). Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. . COMM3304 and WMNS3304 are cross-listed. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Crisis Communication and Image Management. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Offers independent work under the direction of members of the department on a chosen topic. Marketing and Communications Manager. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. MKTG4720. (4 Hours). Opens New Window Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Communication and Quality of Life. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. (4 Hours). (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. About the Opportunity. Nonverbal Social Interaction. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. (4 Hours). Taught in London. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Addresses the interdependent links between sports and communication. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Covers a proven selling process and presents compelling solutions to customers. (4 Hours). Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Special Effects and Postproduction for Television. No previous experience in data analysis or programming required. 617.373.2000 Creating and Sustaining Customer Markets. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. About the Opportunity. The chart below is just one example of a four year plan at CAMD. Advertising and Brand Promotion. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. MKTG6285. COMM3308. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Web Request. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. (4 Hours). Free Speech: Law and Practice. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. MKTG6224. COMM2750. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Emergency Information Quantitative Analysis of Consumer Data. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. (4 Hours). Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. COMM3655. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Social Movement Communication. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Learn how to manage the integrity of a brand across all marketing activities and communication channels. (3 Hours). It. COMM2800. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. | (4 Hours). Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Brand & Creative Murphy Gilson murphyuw@uw.edu. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Television Studio Production. MKTG4504. Offers analytic insight on methods people use to communicate different types of social action through body language. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. The PDF will include all information unique to this page. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). (3 Hours). The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Full-Time MBA Program Overview. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. First, they had to sign up for a presale list with Ticketmaster a week prior. Communication and Privacy. (4 Hours). (4 Hours). Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Elements of Debate. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. (3 Hours). Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. myNortheastern Opens New Window, Privacy Policy Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Explores business-to-business and business-to-customer strategies. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. (4 Hours). Attribute(s): NUpath Difference/Diversity, COMM2135. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. COMM6320. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Offers an Advanced Writing in the Disciplines (AWD) course. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. MKTG2301. Production Practicum Abroad. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Managing Customer Engagement in a Service World. (3 Hours). General questions . Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. COMM3750. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Theories of Conflict and Negotiation. | (4 Hours). Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Communications Specialist. #Black Twitter and Black Digital Culture. Requires students to apply their learning about the fundamentals of marketing in a term project. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Undergraduate Masters PhD Graduate Certificate. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Examines the impact of technology on the marketing of goods and services. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Integrates students experiences in cooperative education with classroom concepts and theories. Consultation Skills. (4 Hours). Offers independent work under the direction of members of the department on chosen topics. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. (1 Hour). ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Succeeding in the Platform Economy. (4 Hours). (4 Hours). The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Dating apps are more specific and numerous than ever. Boston, MA 02115. Undergraduate Research Practicum in Marketing. Sport and Spectacle. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Northeastern University. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. COMM1450. MKTG6200. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. MKTG6318. Focuses on developing and executing sales. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Offers a special topics course in communication studies. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Production Capstone. Enabling Technologies for Consumer Engagement. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. New York Times All The Latest Throughout Northeastern. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Offers students an opportunity to apply what they learn in the course to their personal and professional lives. (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. May be repeated without limit. MKTG6223. COMM3530. About. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Communication Criticism. (3 Hours). Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. (4 Hours). Independent Study. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. (4 Hours). Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. COMM2200. Will we ever stop swiping? Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Focuses on communication within the context of close relationships. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Dean's Research Fellows. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. (4 Hours). (4 Hours). Communication, Technology, and Society. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. (4 Hours). (4 Hours). Data Storytelling, Visualization, and Communication. Covers team selling and relationship marketing. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. MKTG2720. May be repeated without limit. Contact. Communication Research Methods. (4 Hours). Sports Promotion in the 21st Century. May be repeated once. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Counts as MKTG2201 for business minors only. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Offers an overview of the concepts, methods, tools, and ethics of communication research. (4 Hours). Sports, Media, and Communication. (3 Hours). Dean's Strategy Council. (4 Hours). The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Ethical issues in persuasion are addressed throughout the course. COMM2991. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Focuses on theories of and approaches to the study of intercultural communication. Communication in a Digital Age. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. TTY 617.373.3768